Tablet sales in America and Europe will reach a plateau, in emerging markets – increase
Tablets are gaining more and more followers. They represent one of the fastest growing technologies, and the number of Android devices sold has surpassed iPad sales. However, it turns out that despite the buoyant development, there will not be a tablet revolution at all.
According to a report by International Data Corporation (IDC), we are in for a rather slow evolution when it comes to tablets.
More than 195 million tablets were sold in 2013. This year, sales of tablets and 2-in-1 hybrids are expected to reach 233.1 million devices, according to IDC forecasts. These estimates are based on the observation of tablet sales in the second quarter of this year – after the first it was announced that the result would be higher.
Statistics may be significantly boosted by pre-Christmas December tablet sales, but it still won’t be much of an increase. According to new forecasts we are facing an average 6.5 percent annual growth in tablet sales, which is almost half as much as the initially predicted 12.1% growth.
Worldwide statistics are still only an estimated average number of devices sold. According to the head of IDC’s tablet division, this year Developed markets such as North America and Western Europe are likely to maintain a steady level of tablet sales. In developing markets, their sales can reach quite high, causing global statistics to rise. It is important to keep in mind that many users who need a tablet already own a tablet. Lower prices for tablets with smaller, 8-inch screens and increasing demand for such devices will certainly contribute to sales growth in emerging markets.
Developed markets will keep the average price of tablets at the same level $373, Meanwhile, in emerging markets, the price may even drop to $302, Which will support sales of.