10 mobile trends for 2022 (and beyond) according to JWT – ch. I
JWT Intelligence released a report this month titled “10 Mobile Trends for 2022 and Beyond” (“10 Mobile Trends for 2022 and Beyond”). This is the third annual edition of this report. It summarizes the trends that have emerged over the past year m.in.
During Mobile World Congress, the Consumer Electronics Show or South by Southwest Interactive.
It’s worth remembering that today “mobile” is no longer just smartphones and tablets, but other connected devices such as wearables, smart cars, as well as the entire so-called “mobile” world. Internet of Things. We are also spending more and more time at mobile device screens – we use smartphones daily ok.
147 minutes, surpassing laptops or TVs!
The condensed version of the report is 87 pages long. The report is presented in a clear and very accessible format that condenses the most important information about each trend. In this article, we describe the first five trends presented in the report.
1. Holistic connectivity on the horizon
This trend brings with it integrated systems that connect multiple devices wherever we are. These are trends such as the connected home, connected cars and frameworks. Currently connected to the internet are 12 billion of people, processes, data and all devices.
By 2020, that number is already expected to be 50 billion!
2. The explosion of wearables
Nowadays, mobility is no longer just a smartphone carried in a pocket or purse, but a number of devices we wear all over our bodies – smartglasses, smartwatches, smartwear. Kickstarter is teeming with ideas using wearables. In 2018, the global wearables market is estimated to be worth $5.8 billion (up from $750 million in 2012). Wearables are operating systems such as Android Wear or Tizen, wristbands that use biological data such as the. Heartbeat to identify the user – an example is the wristband Nymi from Bionym.
Wearables can also read our mood and emotions, are used for navigation and route tracking, and give clothing a whole new face.
3. Mobile as the first screen
As we mentioned in the introduction, the mobile screen has become the first screen for many users. Today, we spend more time with our eyes fixed on a smartphone than we do, for example. on a TV or desktop computer. Comparing data from 2011 and 2022, The amount of time spent watching videos on mobile devices increased by as much as 719%!
YouTube traffic coming from mobile devices has increased from 6% to 40% in this period. On small screens, we watch all kinds of video content, read news, and also books.
4. Mobile is changing the ways we communicate
Mobile has not only become the first screen, but also reigns supreme in terms of communication – recently there has been a huge fad for mobile messaging. WhatsApp, Snapchat or Facebook Messenger – At least one of these apps will be found on the vast majority of smartphones. They allow us to stay in touch anytime, anywhere, without paying any additional fees like. For SMS – all we need is an Internet connection.
In addition, the communication patterns it imposes, for example, are also changing. Snapchat – we can only see a given message once – or pictureability Vine Or Instagram.