We definitely need more services like Uber – Piotr Biegun
Today, Piotr Biegun, founder of Whalla Labs and one of the organizers of Startup Weekend Poznań and Hive61, answers 3 questions for the Mobile Trends Conference 2022 speaker. In a mini-interview, he talks about how Uber earned the title of his favorite mobile app. He also reveals his predictions for the mobile industry for 2022.
What novelties can we expect in the mobile industry in 2022?
The year 2022 will see the rise of mobile in the big business sector first and foremost. With the current market penetration of smartphones and the rise in popularity of Bring Your Own Device, large companies will need to adapt their processes to current trends in order to remain efficient and meet the needs of their employees. 2022 also saw further growth in mobile ad spending at the expense of m. in. TV and print, which will translate directly into an increase in user acquisition costs, but also in revenues for app publishers.
It is also worth watching the progressive development of conntected devices (refrigerators, washing machines, watches, wristbands, etc.).), which will become more popular and begin to facilitate the daily life of the average Kowalski.
What is your favorite app and why?
It's hard to choose one favorite app, but if I had to choose one it's definitely Uber. Maybe the app itself is not very powerful, but the way Uber works is the future of mobile. Two clicks, in, go, out and that's it. No need to carry a wallet, take part in the process of paying, tell where you are going, you just move from one place to another – amazing feeling.
We definitely need more services like this.
You will give a lecture at the Mobile Trends Conference 2022. What will your speech be about?
A talk at Mobile Trends Conference 2022 will be about how behavioral psychology helps build mobile apps. Successful mobile apps use psychology to build their advantage after by creating new habits. If one is serious about building mobile applications then one should know why people the first thing they do after getting up in the morning is browse Facebook or read emails – this presentation will find answers to this question.
Founder of Whalla Labs, one of the organizers of Startup Weekend Poznań and Hive61. On a daily basis, it analyzes business processes and designs technical solutions to increase their efficiency, including mobile applications. In his spare time he sails and skis, a fan of behavioral psychology and statistics.